For Speakers Only...

This intense two-day training covers all aspects of the 'Product Sales' process and applications: Planning, research and development, followed by production and packaging. Plus branding and public relations, as well as pricing, salesmanship and profit! You will learn...

• What products should you develop – books, tapes, videos, CDs, manuals, software, or live trainings?
• How much will it cost to develop your product? Budgeting and monetary controls.
• What price point will help you increase product sales? What price point is too much, and why.
• How to customize products quickly and efficiently in limited quantities to entice sponsors to include them in your overall compensation package.
• How to create a personal image, then tie everything together, using logos, photos, backgrounds and text.
• How to consistently apply your professional image to products, packaging and promotions to grow your speaking practice.
• How to use the psychology of back-of-the-room sales, create special offers, and maintain an On-Line Store.
• How to set-up and staff your back-of-the-room table, including use of an Autograph Book Station.
• How to re-generate and customize product to expand sales, decrease unit costs and increase income.
• How to license your products to others to supercharge your ongoing practice revenue.
• How to harness the Internet to enhance product sales online, even while you sleep.
• When is it better to outsource all or part of the product process vs. dong it in-house?
• How to expand your influence, and increase speaking opportunities through basic or custom product sales.
• When is it acceptable to waive your speaking fee in light of your product potential?
• How to cost-effectively produce co-authored materials, giving credit to others, while increasing your revenue.
• How to set-the-stage for your product sales and prevent procrastination from stealing your sales potential.
• How much margin should you set for printed material, vs. electronic product sales?
• Why the ginsu knives and bamboo steamers are the cornerstone of same-day sales.
• How 'bundling' products can increase your volume and your opportunity for selling more future speaking engagements.
• How to accept and process credit cards, Fax-Checks, and other forms of payment.
• Hands-on, how to enhance your in-house production capabilities using audio and video capture and duplication software, plus Photoshop, Illustrator, MS Publisher and QuarkXpress, labeling templates, and much more.
• How to capture audio from every speaking engagement to develop a library of products with little or no effort or training.
• How to build your equipment toolbox: What tools you need to produce products, packaging and promotions in-house regularly.
• How to buy and use microphones, digital cameras, color printers, scanners and web-based production tools.
• Learn how to produce quality recordings, using inexpensive software designed for your own recording studio.
• How to build two products simultaneously from the same presentation.
• Packaging material. You will learn about shrink wrap machines, binding equipment, paper cutters and punches, CDs, duplicators and a host of other equipment that can add dollars to your pocket quickly.
• You will have a complete list of vendors who are cost-effective and specialize in the small quantity speaker product market.
• How to build generational marketing pieces, which carry the same message repetitively to your target market.
• When is it cost effective to hire the pros and how much you should you pay graphic artists, editors, writers, public relation firms and agents to get the maximum exposure to the smallest amount of dollars.

Training begins at 8:30 a.m. sharp! and runs each day until 4:30 p.m. Lunch is provided both days, as are snacks and beverages. The first evening, you are invited to have dinner with Richard and Joan Parker at their home beginning at 6:00 and ending at 8:00 p.m.

Transportation is provided from selected hotels, the training site and the Parker's home. Two-Day Training Fee -- $595.